B2B Marketers Outline Their Biggest Challenges
B2B marketers are having troubles identifying and targeting the right audiences for their marketing campaigns. The post B2B Marketers Outline Their Biggest Challenges appeared first on Marketing Charts.
View ArticleCMOs Testing Various Replacements for Third-Party Cookies
GA4 is the most widely adopted, while many are planning to use contextual advertising. The post CMOs Testing Various Replacements for Third-Party Cookies appeared first on Marketing Charts.
View ArticleData Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it. The post Data Security, Customer Experience Key to Consumer Trust in Business...
View ArticleConsumers Willing to Share Relevant Interests with Favorite Brands for...
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful. The post Consumers Willing to Share Relevant Interests with...
View Article8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information. The post 8 in 10 Adults Want More Control Over Their Identity on the Internet appeared...
View ArticleMost Americans Are Concerned About TikTok’s Data Security
Additionally, about 6 in 10 consider TikTok a threat to national security in the US. The post Most Americans Are Concerned About TikTok’s Data Security appeared first on Marketing Charts.
View ArticleShoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad. The post Shoppers Say They Pay Attention to RMN Ads appeared first on Marketing Charts.
View ArticleMarketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall...
The ability to integrate with digital campaigns is one of the leading advantages of direct mail. The post Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is...
View ArticleMost Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization. The post Most Enterprise Marketers Are Using AI in Their Email Campaigns appeared first on Marketing Charts.
View ArticleTrust in Retailers is Worth A Lot, Online Shoppers Say
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach. The post Trust in Retailers is Worth A Lot, Online Shoppers...
View ArticleFrom Data to Insights. What’s the Timeline?
About one-quarter of senior marketers say they have access to real-time insights. The post From Data to Insights. What’s the Timeline? appeared first on Marketing Charts.
View Article3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing. The post 3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data appeared first on Marketing...
View ArticleHow Are CMOs Chasing Consumers’ Attention?
Investments in live events appear to be growing, while enthusiasm around virtual events is waning. The post How Are CMOs Chasing Consumers’ Attention? appeared first on Marketing Charts.
View ArticleThe Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision. The post The Benefits of AI Seem Clear to Marketers. What About the...
View ArticleWhich Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year. The post Which Technologies Are Moving the Needle on Digital CX? appeared first on Marketing Charts.
View ArticleProgrammatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel). The post Programmatic Advertisers in the US Look to Prioritize Performance appeared first on...
View ArticleWhich Consumer Trends Do Marketers Consider Most Important in 2024?
Hint: definitely not the metaverse. The post Which Consumer Trends Do Marketers Consider Most Important in 2024? appeared first on Marketing Charts.
View ArticleATT’s Negative Impact on User Acquisition Easing, per App Marketers
Some 44% say that ATT negatively impacted them last year, down from 64% in 2022. The post ATT’s Negative Impact on User Acquisition Easing, per App Marketers appeared first on Marketing Charts.
View ArticlePerformance Media Most Critical in Today’s Economic Climate, Marketers Say
Even so, a growing portion of marketing industry professionals are saying they need to invest in brand advertising. The post Performance Media Most Critical in Today’s Economic Climate, Marketers Say...
View ArticleMost Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it "creepy" to receive ads from brands they don't recognize targeting them based on their location. The post Most Consumers Continue to Find Location-Based Ads Creepy...
View ArticleEmail’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts. The post Email’s Still A Top Purchase Driver, but Not for Everybody...
View ArticleConfidence in Brands’ Responsible Use of Consumer Data Remains Scarce
Almost half are hardly or not at all confident in brands' responsible use of their personal data. The post Confidence in Brands’ Responsible Use of Consumer Data Remains Scarce appeared first on...
View ArticleHow Do Consumers Want Brands to Collect Their Info?
Survey-based data collection is preferred, with much less interest in cookies. The post How Do Consumers Want Brands to Collect Their Info? appeared first on Marketing Charts.
View ArticleProgrammatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy. The post Programmatic Team Members Yet to Find an Addressable Cookieless Solution appeared first on Marketing Charts.
View ArticleThese Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again. The post These Are Consumers’ Biggest Frustrations Online appeared first on Marketing Charts.
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